Digital Marketing Lead (4+ Years)
Location: Calicut, Kerala
Mode: Work from office
JOB SUMMARY
Digital Marketing Lead, who will be responsible for developing, implementing, and managing digital marketing campaigns that promote our AI services and other solutions, as well as addressing the digital marketing needs of our diverse client base. This role requires a deep understanding of SEO, social media marketing, paid advertising, and content creation. The ideal candidate will work closely with our in-house graphic designer to produce engaging and creative content. They should also be capable of setting and executing end-to-end marketing strategies for the company and our clients.
RESPONSIBILITIES
- Develop and manage digital marketing campaigns to promote our AI services and solutions.
- Implement SEO strategies to improve search engine rankings and drive organic traffic.
- Manage social media accounts and create engaging content to increase brand awareness and engagement.
- Plan and execute paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads etc..
- Collaborate with the graphic designer to create visually appealing and impactful marketing materials.
- Serve the digital marketing needs of clients across various industries, ensuring tailored strategies for each.
- Analyze and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.
- Stay up-to-date with the latest digital marketing trends and best practices.
- Develop and implement comprehensive digital marketing strategies aligned with business and client goals.
- Monitor and optimize website performance and user experience.
- Manage email marketing campaigns and newsletters.
- Basic understanding of AI services and solutions to effectively promote them.
REQUIRED SKILLS
- Proven experience as a Digital Marketing Manager or similar role.
- Strong knowledge of SEO, social media marketing, paid advertising, and content creation.
- Experience with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, etc.
- Excellent communication and interpersonal skills.
- Creative thinker with the ability to develop innovative marketing strategies.
- Ability to work collaboratively with a team and manage multiple projects simultaneously.
- Basic understanding of AI technologies and their applications.
PREFFERED SKILLS
- Experience in B2B marketing.
- Familiarity with marketing automation tools.
- Strong analytical skills and data-driven mindset.
- Certification in digital marketing or related areas.
QUALIFICATIONS
- Bachelor’s degree in Marketing, Business, or a related field.
HOW TO APPLY
Interested candidates should submit their resume and portfolio to career@ancbusiness.com
Please include “Digital Marketing Lead” in the subject line of your email.