Digital Marketing Specialist
We are looking for a creative, analytical and experienced Digital Marketing Specialist. Who will be responsible for all digital marketing campaigns, including generating leads, conducting market research and actively engaging with the business/customers to optimize the performance of our digital strategies.
⦿ Creates engaging written, graphic and video content while staying up-to-date on the latest marketing technologies and social media.
⦿ Clearly understand and implement digital marketing campaigns which fit the needs
⦿ Provide analytical reporting of campaigns to stakeholders.
⦿ Innovate and present new marketing platforms and strategies
⦿ Develop effective marketing campaigns.
⦿ Contributing to marketing campaign idea generation, planning, coordination, and reporting.
⦿ Plan and execute initiatives to reach the target audience through appropriate channels
⦿ Work with in-house and external graphic designers, web designers, and videographers to create unique and engaging content.
⦿ Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.
⦿ Forecast marketing campaign growth and ROI for marketing campaigns.
⦿ Perform market research to identify the target audience
⦿ Growing social media audience and increasing engagement rates
⦿ Monitor, analyze, and report on KPIs to ensure marketing initiatives are driving profitable acquisition
Qualifications & Work Experience
⦿ Bachelor’s degree or equivalent.
⦿ 2+ years of experience in digital marketing.
⦿ A proven track record of developing and executing highly successful digital marketing strategies and campaigns
⦿ Good knowledge of different digital marketing & social media channels.
⦿ Good knowledge and experience with online marketing tools and best practices.
⦿ Experience with all social media, Google Adwords, Google Analytics, Google My Business, Email campaigns, SEO/SEM, Social media analytics and Reporting tools, Social media listening tools, etc.
⦿ Google Ads certification is an advantage
Job Behavioral Competencies
⦿ Verbal & written communication skills in English
⦿ Professional ethics
⦿ Adaptability and flexibility
⦿ Analytical thinking
⦿ Accuracy and attention to detail
⦿ Time and stress management skills
⦿ Problem-solving skills
⦿ Positive, proactive, and collaborative attitude
⦿ Sense of ownership and pride in your performance and its impact on the company’s success.
⦿ Passionate and continuous learner